Expert Technical SEO Services
Technical SEO
Technical SEO is the least glamorous area of SEO, but arguably the most important. If SEO were a house, the technical work is the foundation. We make sure yours isn't broken.
Google decides how your site ranks before it ever reads a word of your content - by crawling it, rendering it and judging how it's built.
Pages that load slowly, structures Google can't crawl cleanly, signals that contradict each other, technical SEO is essential in remedying these issues and gaining the upper hand on the competition.
The good news is that it's all fixable. No matter how niche or specific your problem is, we will get to the bottom of it, fix it and make sure your site can realise its SEO potential. It doesn't matter if it's redirect chains, rogue canonicals, mobile rendering or indexation that makes no sense - bring us the weird ones. We love it.
You won't need to learn the vocabulary either. User agents, robots.txt, crawl budgets, response codes - what? We understand that a lot of this jargon is confusing, and we are here to make sense of it all for you. You get plain English and a site that performs.
Technical SEO is the foundation.
Content & everything else is the house.
Don't build on broken foundations.
Old Websites, New Builds, Big Catalogues & Small Brochure Sites Literally every single site relies on solid technical SEO. The bigger your site, the more there is to go wrong. Platforms migrated, pages added - there's technical debt in there, and it's costing you.
What Is Technical SEO?
The direct answer
Technical SEO is the work of optimising your website's structure and performance so search engines can crawl, render and index it properly. It covers site speed, Core Web Vitals, mobile compatibility, structured data and crawlability. It's the foundation that decides whether your content can rank at all. Get it wrong and even the best content will not perform.
The demonstration
The Crawl
Before Google ranks a page, it has to crawl, render and index your site. We never even see that happen with our own eyes. Has to be on the money though. Here's where that goes wrong:
How Google Reads Your Site
01
Can it find you?
If your robots.txt, sitemap or internal links send Google the wrong way, whole sections of your site stay invisible.
02
Can it render you?
Finding a page isn't reading it. Lots can get in the way. Even if we can see it, it doesn't mean that Google can.
03
Will it index you?
Indexing is a choice Google makes per page. We make every important page an easy yes, before it even gets to your content.
Site crawl
Site crawl
- crawling: yoursite.co.uk/ ok, services/ ok, service-one/ ok, service-two/ broken, blog/ ok, first-post/ blocked, second-post/ blocked, contact/ ok
- service-two/ fixed, first-post/ fixed, second-post/ fixed
- yoursite.co.uk/ indexed, services/ indexed, service-one/ indexed, service-two/ indexed, blog/ indexed, first-post/ indexed, second-post/ indexed, contact/ indexed
Our Technical SEO Services
You've worked hard on your content. Your site is looking great. So don't let technical SEO hold back your site. Here's what we cover:
Core Web Vitals
LCP, INP, and CLS - Google's user experience metrics that directly affect rankings. We identify and fix what's slowing you down.
What you get
Passing scores on your key pages, with each fix documented.
Structured Data
Schema markup that helps Google understand your content, services, and business - improving rich results and AI visibility.
What you get
Full schema coverage, tested in Search Console and passing all checks.
Mobile Optimisation
Google indexes mobile-first. So mobile really does matter. We ensure your site works flawlessly on every device and screen size.
What you get
A mobile experience that matches how Google indexes your site.
Crawlability & Indexation
Robots.txt, sitemaps, canonical tags and internal linking managed properly. We ensure search engines can index your key pages.
What you get
Every important page crawlable, indexed and working for you.
SSL & Security
HTTPS configuration, mixed content issues, security headers and the rest of it. Develop technical trust signals that Google factors into rankings.
What you get
A site that passes every trust check Google runs.
Redirect & Error Management
Server errors, redirect chains and broken links all contribute to poor technical SEO. We audit and fix them systematically.
What you get
An error log which is addressed, maintained and reduced. Without fail.
The process
How We Work
Wow, your auto-generated audit tool told you that you have a 100% audit score. It tells you nothing. Google doesn't rank tidiness. We identify and fix what matters:
01
Technical Audit
Comprehensive crawl of your site to identify every technical issue affecting search performance, prioritised by impact.
Every issue or opportunity, ordered by priority
02
Core Web Vitals Assessment
We test page speed across your key pages using Google's own tools, identifying the specific elements causing performance issues.
An implementation plan to improve speed
03
Implementation
We work with your development team (or implement directly) to fix issues in priority order - highest-impact changes first.
Issues fixed, by us or your partners
04
Structured Data Implementation
We add the right schema markup for your business type - Organisation, LocalBusiness, Service, FAQ - and validate it in Google Search Console.
A schema-rich site, ready for AI search
05
Monitoring & Maintenance
Technical SEO requires ongoing monitoring. We track Core Web Vitals, crawl errors and indexation in Search Console weekly.
Weekly checks, problems caught before they are one
Case study
Transmon Engineering
Forklift and materials handling specialists. We fixed the technical foundations and the rest is history.
The problem
Poor technical foundations were preventing new audiences from finding the site
What we did
- A technical sprint cleared hundreds of issues caused by auto-generated pages
- Balanced ongoing technical work with wider SEO delivery
- Grew their content while keeping the foundations strong
+238%
New audience growth from search
+117%
Organic search traffic growth
+122%
More enquiries
“A targeted and methodical approach based on performance and analysis.”
// ugly but attractive
“It's not sexy, it's not glamorous, but damn is Technical SEO effective.
If your foundations are broken, it doesn't matter how good your content is; it won't work. Dusty redirects, forgotten subdomains, old plugins leaving mess behind, they all contribute to poor technical SEO.
An automated audit doesn't do the job. We do.”
Free SEO assessment
Get Your Free SEO Review
Understand your current SEO performance. Send us your website and we'll show you what's working and what isn't.
Summary
Where your site stands in search today.
What's working
What's pulling its weight, so you keep doing it.
What isn't working
The top few issues holding you back.
Your Questions, Answered
Technical SEO FAQs
What is technical SEO?
Technical SEO covers the backend and structural elements of your website that affect how search engines crawl, index, and rank your pages. Can search engines crawl, index and rank your site? Technical SEO decides this. It includes site speed, mobile optimisation, structured data, URL structure, and so much more. None of it is visible to your customers, but all of it is visible to Google. It decides how far your content can voyage up the sea of search results.
How do I know if my site has technical SEO issues?
You're probably seeing a lot of them without even realising. Common signs include your website loading slowly, traffic that dropped after a redesign or migration, or Search Console warnings you're not sure how to read. Any of those usually means something structural. An audit tells you for certain. Especially if your site is more than a few years old and nobody has run a proper technical check for ages.
Do you work with my existing developer?
Yes, and happily. We produce clear, prioritised recommendations that any developer can implement. We're also happy to work directly with your team, answer technical questions, and verify fixes once they're live.
How long does a technical SEO audit take?
A technical SEO audit with Spyda Digital takes between 10-15 days. This can be turned around quicker on request.
The crawl itself runs in a day or two depending on site size. The analysis and prioritisation? Well, it involves turning ten thousand data points into a ranked list of what will move the needle for your business. This phase takes about a week. Two if we are working with a bigger site. Around a couple of weeks all in, unless you need something faster.
Which platforms do you work with?
If you've heard of it, we work with it. WordPress, Shopify, Joomla, Sitecore, Magento, Drupal, Webflow, Wix, Squarespace and custom builds on frameworks like Next.js. Each platform has its own technical quirk, and we've mastered them all. The principles transfer, it's just the application that changes.
How much does technical SEO cost?
Technical SEO Audits start from £750 + VAT, depending on the size of your site. Some clients have their developer implement the roadmap, others have us do it - so the total depends on which route you take. Ongoing technical work is usually part of a monthly retainer, and one-off fix projects are quoted after the audit so you're never paying for guesswork.
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Ready to start?
Stop Guessing. Start Growing.
Let's discuss your SEO goals and create a data-driven strategy that delivers the results your business deserves.
No commitment required. 30-minute strategy call, no hard sell.