Ecommerce SEO
Ecommerce SEO is about one thing - making your store more money from search. If your customers aren't finding you, they're finding your competition.
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Ecommerce SEO is a specialist discipline. It's not the same as optimising a service business, and it shouldn't be treated like one. To put it simply, ecommerce SEO sells more of your products from search. How? By category optimisation, product targeting strategy, site architecture and a few tricks we'll save for the call.
We've worked across all major platforms like WooCommerce and Shopify, but also in fully bespoke platforms. It makes no difference to us. We know how to structure your store so Google can crawl it properly, your products appear in the right searches, and your category pages capture the high-volume commercial terms that drive revenue.
But we don't stop at the basics. We find creative ways for your products to reach new audiences - the same product, marketed to different sectors, across multiple pages. We report against your actual sales data because that's what matters. Rankings are great. Traffic is great. But in ecommerce, the only number that counts is revenue.
The only number that counts is revenue
All major platforms covered
Same product, new audiences
Our Ecommerce SEO Services
Ecommerce SEO drives sales, not just traffic. Here's what we cover:
Category Page Strategy
Category pages drive the majority of ecommerce organic traffic. We research keyword demand by category, optimise page structure, and build content that ranks without duplicating product descriptions.
Product Page Targeting
Individual product pages rank best when they're built around the specific terms people use when they're ready to buy. We optimise titles, content, and schema to improve rankings and click-through rates.
Site Architecture & Structure
Your category hierarchy determines how link authority flows through your site. We audit your structure against keyword demand and recommend changes that improve both crawlability and rankings.
Google Shopping & GMC Feeds
Clean, accurate Google Merchant Centre feeds improve Shopping ad performance and help organic listings appear with rich data. We audit and optimise your feed structure and product data.
Integrated Content Strategy
Category-level content, buying guides, and comparison pages build authority and capture searches at every stage of the buying journey - not just when customers are ready to purchase.
Sales-Focused Reporting
We track what matters: non-branded organic traffic to category and product pages, rankings for target keywords, and organic revenue. You see exactly how SEO is contributing to sales.
Our Process
A clear, repeatable approach - so you always know what we're doing and why.
- 01
Technical Ecommerce Audit
We audit the specific technical issues common to ecommerce platforms: duplicate content, category cannibalisation, crawl waste, schema errors, and Core Web Vitals at scale.
- 02
Keyword & Category Mapping
We map your product categories against keyword demand, identifying the category structure that maximises organic traffic potential.
- 03
Category Content Strategy
Category pages need unique, useful content that satisfies search intent without duplicating product descriptions. We create content briefs specific to each category.
- 04
Technical Implementation
Schema markup, canonical tags, faceted navigation controls, and Core Web Vitals fixes implemented in priority order - highest-impact changes first.
- 05
Ongoing Monitoring & Expansion
Monthly tracking of category rankings, non-branded traffic, and revenue from organic. We expand the strategy as results build.
Ecommerce SEO FAQs
We work across all major platforms including Shopify, WooCommerce, Magento, and custom builds. Platform-specific technical issues are well understood - what changes is the implementation approach.
Ready to start?
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Let's discuss your SEO goals and create a data-driven strategy that delivers the results your business deserves.
No commitment required. 30-minute strategy call, no hard sell.